|
In-flight advertising is advertising that targets potential consumers aboard an airline. It includes commercials during in-flight entertainment programming, advertisements in in-flight magazines or on Boarding Passes, ads on seatback tray tables and overhead storage bins, and sales pitches by flight attendants. Ads can be tailored to the traveler's destination, or several of the airlines destinations, promoting local restaurants, hotels, businesses and shopping. ==Evolution== After a long period of slow growth, the volume of traveler-targeted ads is set to positively explode as airlines look to advertising to pump up their bottom lines.〔http://www.smartertravel.com/blogs/up-front-with-tim-winship/airlines-will-increase-in-flight-ad-volume.html?id=2632106〕 The European discount airline Ryanair uses in-flight advertising on overhead bins, seatbacks, airsick bags, and on the sides of its jets.〔〔http://www.finnguide.fi/AviationIndustry/aviation_airlines_news_07.asp?a=3112〕 The U.S. airline US Airways displays ads on tray tables and on airsickness bag.〔http://www.usairways.com/en-US/aboutus/advertise/offline.html〕 In the latest move, a lot of airlines have signed up with companies like Sojern or Ink to have ads published on the boarding passes online customers print on their home computers. The latest one is Cebu Pacific.〔http://www.cebupacificair.com/aboutus/press/2012/01202012b.html〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「In-flight advertising」の詳細全文を読む スポンサード リンク
|